According to foreign media reports, the latest report from Adobe Analytics shows that mobile sales in the United States hit a new high of US$280.4 billion from January to July 2024, an increase of 10.2% over the same period last year. It is understood that the comprehensive data of Adobe Analytics is based on the analysis of more than one trillion visits to US retail websites, covering 100 million SKUs and 18 categories. In January, mobile accounted for 46.7% of total online sales, which increased to 49.3% in July, and an average of 47.7% for seven months. During this period, promotional activities such as Prime Day further promoted growth, making mobile sales exceed desktop shopping, accounting for 51%. Adobe predicts that mobile shopping is expected to drive 53% of total online sales in the holiday shopping season from November to December this year, up from 51.1% in the same period of 2023, continuing its increasingly dominant trend in the e-commerce field. Looking ahead to 2025, mobile shopping will continue to surpass desktop shopping in the months outside the holiday season, marking a major shift in online consumer behavior.