Many cross-border e-commerce sellers have seized on this wave of traffic dividends by stocking up domestically in advance. A few days ago, in Cainiao and AliExpress' Dongguan European warehouses, thousands of sportswear, shoes, hats, sporting goods and Olympic peripheral products were packed and shipped in the warehouse area, and then took a cargo flight to Paris, France. So far, Cainiao's European warehouse has covered 7 countries including Spain, France, and Germany. It integrates transportation, distribution, order consolidation, warehousing and other functions. The fastest "order in the morning, delivery in the afternoon" to ensure the safety during competitions and major promotions. "Global 5-day delivery" package performance timeliness is stable. The person in charge of the European warehouse operation of Cainiao International Express told reporters, "As the 'Olympic economy' continues to heat up recently, the number of orders placed by consumers in France, especially in the Paris area, has increased significantly. The export volume of cross-border e-commerce goods on AliExpress and Cainiao Consecutive record highs. In July this year, the shipment volume of Cainiao’s European warehouse increased by more than 200% compared with May, benefiting from the event traffic brought by the European Cup and the Olympic Games." On the AliExpress platform, Paris Eiffel Tower keychains and tabletop ornaments, ball supplies, sports protective equipment, and small electric fans, a summer gadget, were all hot-selling items in July. Small fan products increased nearly five times month-on-month. It is worth mentioning that with the opening of Cainiao's special line for major items this year, AliExpress is focusing on the home furnishing track. China-made lazy sofas also experienced a significant growth during the European Cup and Olympic Games, providing overseas consumption with Provides a comfortable viewing experience. As a sports year, 2024 will be followed by many sports feasts such as the Asian Cup, European Cup, and Olympic Games starting from January. In fact, the sports economy has spawned more Chinese cross-border companies to actively expand overseas markets and improve service quality. The reporter learned that in the past year, Cainiao has continuously improved its terminal fulfillment services in Spain, France, Mexico, Brazil, the Middle East and other places, driving a significant increase in order volume. Taking Spain as an example, thanks to its self-operated express stations and innovative logistics solutions, Cainiao has expanded its local express delivery business to the Balearic Islands and Canary Islands, further optimizing the terminal distribution efficiency of outer islands; in France, Cainiao focuses on local express delivery network, with logistics infrastructure such as self-pickup points, overseas warehouses and distribution centers. Infrastructure and express delivery network cover most cities and regions in France. Thanks to the construction of Cainiao Europe's local express network, Cainiao successfully transported multiple batches of "China House" support materials to Paris, France before the start of the Paris Olympics to help Chinese athletes compete around the world.