According to reports, the Vietnam E-commerce Association recently held the 2024 Vietnam E-commerce Sustainable Development Forum. Experts attending the meeting focused on e-commerce consumer behavior trends, e-commerce growth paths, e-commerce artificial intelligence applications, and sustainable improvement of e-commerce operating income. topic. The person in charge of the Digital Economy and E-commerce Bureau of the Ministry of Industry and Trade of Vietnam said that in the past 10 years, Vietnam’s e-commerce has developed vigorously, with an average annual growth rate of nearly 30%. According to the "Vietnam E-commerce White Paper 2023", Vietnam's online retail sales in 2023 will be US$20.5 billion, a year-on-year increase of 25%. However, there is still a lot of room for development of e-commerce in Vietnam. For example, e-commerce only accounts for 8% of the total retail sales of consumer goods and services in the society, which is far lower than the world average. In addition, Vietnamese e-commerce is mainly concentrated in some big cities, and there is a huge gap between urban and rural areas. The chairman of the Vietnam E-commerce Association expressed the hope that Ho Chi Minh City and Hanoi will take the lead in eliminating the gap between urban and rural e-commerce in the future, focus on developing human resources, protect and strengthen consumer rights, and work together to promote the sustainable development of e-commerce.