With the beginning of the new year, the luxury goods industry has once again set off a wave of price increases. Analysts believe that this move is aimed at targeting the peak season of gift-giving at the end of the year to boost sales. According to news from the luxury goods industry on the 20th, Chanel (CHANEL) Korea plans to increase the prices of some jewelry from next month 9th, by 4% to 5%. It is reported that Chanel usually increases prices three to four times a year, but this year it only raised prices once in February and May, a total of two times. That’s down from four price increases last year. In this regard, there have been predictions that Chanel will raise prices at the end of this year or early next year. In addition, Hermes (HERMES) will increase its price on January 5 next year, and the increase is expected to be the same as this year, about 10%. Fendi and Louis Vuitton also plan to adjust the prices of some of their products in January and February next year respectively. Dior raises the prices of its main products in January and July every year, and it is expected to increase prices early next year. Affected by the star power of BTS member V and BLACKPINK member Jennie, Belgian luxury brand DELVAUX plans to increase prices early next year. On Christmas Eve, people's enthusiasm for buying luxury goods is high. This stems from the realization that “luxury goods are at their lowest prices today.” Not only the luxury goods counters of major department stores in Seoul, but also the second-hand luxury department store Gangnam Kangkas and other places are visited by customers.