As the prelude to Louis Vuitton's 2024 spring and summer series, Pharrell Williams delivered a grand show. On Wednesday, June 21, 2023, guests boarded a yacht at the Quai d'Orsay and came to the Pont Neuf to enter a world of gold, opposite the La Samaritaine department store of the LVMH group, to which Louis Vuitton belongs, to attend the new Renowned menswear creative director Pharrell Williams' first Louis Vuitton collection launch. Today, who but luxury goods companies can afford to privatize a public space (the Pont Neuf), cover the chairs and press materials in gold, and organize an "otherworldly" show? More than a hundred silhouettes featured front row guests including Rihanna, Beyonce, Naomi Campbell, Kim Kardhasian, Zendaya, artist Takashi Murakami and Korean muses who promote the brand in Asia (JJ Lin, Song Joong Ki) Parading in front of you. The brand explains that gold means the sun. Menswear creative director Pharrell Williams believes the sun is "a universal source of life: a light that empowers, heals and unites people of all cultures and faiths," the press release said. Damoflage: From Louis Vuitton Damier patterns to camouflage clothing As for the looks on the catwalk, the 2024 spring and summer series remains consistent with the studio's previous works. However, Pharrell Williams pixelated the iconic Damier pattern in the "Damier Atari 8-bit" pattern, injecting his rap style and digital charm. Pixelation, primarily a concealment of identity, is complemented by a game of disguise, seen in colorful landscapes, prints and jacquards on coats, jackets, pajamas and shirts, as well as laser-cut Louis Vuitton florals. To be seen without being seen is a paradox that celebrities at one of France's largest luxury goods houses explore. However, although some consider Williams to be a cross-disciplinary artist rather than strictly a "costume designer", this extensive collection, some of which are not suitable for retail, has many peculiarities that would require too much time to discuss here. describe. Still, buzz is ensuring his continued existence in the group, with things like the space blanket offered to guests at the end of the show - in gold, of course - a wink. After-show party featuring live performances by Jay-Z and Williams on Pont-Neuf.