Following Chanel and LV, Hermès, known as "the most valuable luxury brand", has also joined the price increase army. Recently, Hermès announced that it will increase global prices by 5%-10% in 2023. This price adjustment will be an unprecedented move with the highest increase. Since the outbreak of the epidemic, Hermès has made several rounds of price adjustments. At the beginning of 2022, some Hermès products rose by an average of about 4%, and the previous increases were within 2% on average. This time, they actually announced an increase of 5%-10%, making it the highest increase in the brand's history. According to the previous Hermès Q3 quarter financial report, sales in the third quarter reached 31.36 euros, an increase of 24% based on fixed exchange rates. All businesses showed strong growth, especially sales in Greater China still showed a strong rebound. Hermès is not only a fashion accessory, but also has investment value. It has always been a luxury brand that fashion people rush to invest in. Compared with other high-end luxury brands, Hermès has continuously refreshed its position in the high-end luxury goods industry. Although "only rising but not falling" is an important marketing tool for luxury brands to maintain their high-end status, Hermès's increase this time is definitely a huge market move! Starting from the 14th of this month, the price of some Hermès products has been increased by 10%. The so-called buy early and enjoy early, friends who have already planned to buy it can take advantage of the upcoming holiday carnival season to buy it!